A new functionality has just been released on our platform. You can now define a communication strategy for all your SMS sendings.
This new option will help all your communications to your recipients or costumers functions of your activity or personal need. You will avoid blacklist limitation for your private & non commercial communication.
When you creating your SMS from your services, you will choose from the four following strategies :
- Person to Person communication
- Alerting SMS / Product or service delivery
- Non-commercial group communication
- Marketing SMS
The Person to Person strategy allow you to send SMS to family or colleagues without checking numbers in he privative and global blacklists. Marketing SMS are forbidden through this strategy.
The second strategy allows you to send alerts SMS, to advise customers for a package delivery, send a password for a service connection or to monitor a server without checking numbers in he privative and global blacklists. Marketing SMS are forbidden through this strategy.
The third strategy is concerning non-commercial group sendings allows you to send SMS to a work group or a group of friends. The global blacklist is not checked, however if a number is in your private blacklist it will be blocked.
To finish, the last strategy only concerns Marketing campaigns. In France, the legilstation compels to avoid to send campaigns after 9 PM, before 8 AM and on sunday & bank holiday. Moreover, global and private blacklists are checked. Finally you have to give the choice to recipients to unsubscribe inside your message for example for SMS sent to Metropolitan France : “STOP si refus SMS” in Economic or Response mode, or “STOP SMS au 36111″ for a sending in Expert mode.
This functionnality being optional we remind you that if no strategy are selected for your sending, the global & private blacklists will be checked for the entire list of numbers in your campaign.
You will find a paragraph concerning strategy in our API documentation.
The option is also available for Mail-to-SMS, you can consult the documentation here.
We remain at your disposal for any further information.