Updated opt-in regulations in the USA

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We would like to inform you that the new TCPA regulations in the USA may impact your campaigns. If you are sending marketing or unclassified traffic to this destination please make sure you familiarize yourself with the updated regulations.

Beginning October 16, 2013, prior express written consent will be required for all autodialed and/or pre-recorded calls/texts sent/made to cell phone and pre-recorded calls made to residential land lines for marketing purposes.
From the same date the “established business relationship” exemption will be eliminated.

The TCPA provides for actual damages or statutory damages that begin at $500 per call and can be increased up to $1,500 per call for willful violations.

For more information please see : http://www.kleinmoynihan.com/publication/new-tcpa-rules-effective-october-16-2013/

One comment to “Updated opt-in regulations in the USA”

  1. Mobyt France dit :

    Merci pour cet article ! La mise a jour de la réglementation sur les SMS aux Etats unis risque d’impacter l’europe !

    Il va falloir devenir vigilant..

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